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Paramount Hotels & Resorts

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For many years, the film world lagged stills photography in terms of the sheer resolution available when shooting moving images. Thankfully, technology has now caught up, to the extent that a single frame from a piece of digital film is of sufficient quality to be printed on a 40 foot billboard. 25 frames per second, 25 possible images – that’s an incredible opportunity. Drawing on Paramount’s rich heritage in motion picture, we directed a hybrid motion/stills shoot where narrative scenes were shot, as if they belonged in a piece of drama, to produce both a film and a portfolio of stunning still images. The process was intensely collaborative and challenged us to marry two very different approaches to the process of image capture. The results, though, speak for themselves.

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